25 Reasons Why All Filmmakers Should Build Their Own Audiences
The EXPANDED list from a lecture that never was
I admit it. I have been on a crusade. From the earliest days of starting my newsletter, I have wanted others to come along. I have been trying to oonvert you. I want you to see the light. Suffice it to say that I saw a good thing and wanted to share it.
Today’s post — or should I say list — I built from my notes on the Cannes panel for the TL;DR crowd. I’ve also refined it quite a bit since, so… even if you read that prior post from that panel, I think you should give it a read.
Why All Filmmakers Should Build Their Own Audience:
Think / envision the world you want to live in. Practice Utopian ideation. How are you going to get there? I am willing to bet that NOT being dependent on other platforms and corporations for the relationship with those who love your art most, will figure in to the solution.
Recognize the world you live in — among other things this is the era of cultural abundance & constant distraction (their plan was to flood the zone).
The triangle of audience elevation.
Consider how you are going to move where we are closer to where you want to be. Aggregating the people you want to connect with in advance is going to be of help.
Chances are no one is going to acquire your film, at least not in every territory and on every media channel. As much as we hope our film will be acquired by a distributor with funds, time, and love — chances are they won’t. BE PREPARED.
