A Total Disruption (and more!)

A video blast from last decade...

Ondi Timoner and her company shot, directed, designed and published this “interview” with me back in June of 2015. It’s fun how they really snazzed it up!

Things change in ten years… don’t they?

I originally published it here.

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Transcript:

“How is the film industry going to learn to support the artists who are willing to take risks, are committed to their own audience and advancing the language of cinema?

But now, through technology, we can change that equation. Barriers to entry have dropped. Barriers to distribution have dropped. Because I definitely believe that there are titles that have value that draw people (to them). What Hollywood and the film industry have never done well is match people to titles that they will respond to.

The film industry have never empowered the artist in that equation or said “You have to think through the life cycle of your film, how you keep it relevant in this day and age.” As we start to get hip to that, we see that we are free from the mass market dictates.

We don’t have to make our work for everybody. We can go into the niche audiences — but on a grand scale. We can unite people around their common values. And we can reward them for the activity they care most about.

It’s a double anchor because the audience has to say “this IS the culture that I want and I am voting for it with my dollars. I expect you to deliver something that is more than a product. I expect you to deliver an experience to me.”

And that’s where I see our business going: we stop making products and we deliver relationships and experiences.”

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Want some more of the same thing? Ondi did this one too!

It was originally published here.

Take Your Film To Where The Audience Already Is

Transcript:

“Filmmakers, Hollywood, The Industry, rarely know whom their audience is. We do it so ass-backwards: we make a movie and we think it is so wonderful that people all over the world will come to see it. Wouldn’t it be a hell of a lot easier if all we did was take our movies where people are already gathered?

I certainly think that beautiful movies work: they compel us talk about them afterwards. When you go to film school, it is often taught as preproduction, production, post-production, distribution, and marketing. But the experience of what cinema is begins much earlier.

What it the point (moment) of discovery? It is the beginning of that narrative when you begin to think about that story, when you are primed in someway to do it.

I am incredibly excited about what the future holds for film lovers. There’s silent. There’s experimental. There is ephemeral. It is cult. It is action. There is independent. There is classic cinema. It is english language. Japanese. It is EVERYTHING.

And through that people become passionate advocates for what they want and community develops.

Isn’t that kind of the idea of what creating a community, be it online or in the physical world, is? That by working together, you can get the things that you want, and have a better experience from it?“

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