Cinema's Secret Formulas: How our industry thinks to pick the project and then market it well (enough).

You might say it is the secret to Producers & Execs staying employed, but...

Okay this one is perhaps not so secret.

It’s been used to sell…. everything!

And select (or filter)… just as much!

It certainly isn’t confined to the cinema industry either. It was essentially coined, or at least propagated, by Richard Loewy, the industrial designer. If you like blame, blame him for our current condition.

I’d rather you blame those tha…