What Does It Mean When THEY Say Their Goal Is Audience Acquisition?

And just how different is it from the goal the other they used to have.?

Streaming and movies are two different businesses with two different goals. They can work well together but they don’t need to, and certainly not all the time. But unless we recognize that, we won’t be able to plan the glorious future that is ahead for our projects, our community, or our industry.

We previously discussed how the film business was predica…