What I Mean By FKATFB And Why I Think We Should All Use The Term

We are using the wrong name for what we are doing

We used to call this The Film Business, or The Film Biz for short. But that is not what it is any more, is it? We need accuracy in our reporting, don’t we?

It is often said people don’t know what they really want until they give it a name. But what if you can do more with your naming? What if you can stimulate desire for something better than what we ha…